Save months on research
Rapid consumer research using AI personas powered by real people.
Tap into a marketplace of virtual users - each modeled on a real person to get authentic insights in minutes.
Delivering Insights for
Why YourFocus
Save weeks on low quality & unreliable customer research.
Agencies
Low Quality Participants
Ineligible, non- useful participants without required level of insight & detail.
Low Quality Participants
Ineligible, non- useful participants without required level of insight & detail.
Slow Turnarounds
Traditional recruitment takes weeks, with inconsistent reliability.
Slow Turnarounds
Traditional recruitment takes weeks, with inconsistent reliability.
High Costs
Overhead-heavy processes and low participant quality drive up costs.
High Costs
Overhead-heavy processes and low participant quality drive up costs.
With Focus
Human-Trained Personas
Every AI persona is based on real person data we've gathered. Reliable, diverse, and deeply human.
Human-Trained Personas
Every AI persona is based on real person data we've gathered. Reliable, diverse, and deeply human.
Instant Access
Run discovery interviews or focus groups in minutes
Instant Access
Run discovery interviews or focus groups in minutes
Fraction Cost
Pay a fraction of traditional research spend without compromising quality.
Fraction Cost
Pay a fraction of traditional research spend without compromising quality.
Personas
Execute and de-risk consumer research at speed
Freelance Marketer
Lived in 12+ countries and has worked in marketing for the restaurant industry.
Architect
Warm character who enjoys tv shows and cocktails
Data Analyst
Detail-orientated and engaged in the city's music scene
Wellbeing Therapist
Recreational triathlon enthusiast in her free time.
Freelance Marketer
Lived in 12+ countries and has worked in marketing for the restaurant industry.
Architect
Warm character who enjoys tv shows and cocktails
Data Analyst
Detail-orientated and engaged in the city's music scene
Wellbeing Therapist
Recreational triathlon enthusiast in her free time.
Freelance Marketer
Lived in 12+ countries and has worked in marketing for the restaurant industry.
Architect
Warm character who enjoys tv shows and cocktails
Data Analyst
Detail-orientated and engaged in the city's music scene
Wellbeing Therapist
Recreational triathlon enthusiast in her free time.
Freelance Marketer
Lived in 12+ countries and has worked in marketing for the restaurant industry.
Architect
Warm character who enjoys tv shows and cocktails
Data Analyst
Detail-orientated and engaged in the city's music scene
Wellbeing Therapist
Recreational triathlon enthusiast in her free time.
01
Start Research Project
Use prompts to start with key research questions or upload a research guide. The depth of context impacts discussion.
Start Research Project
Use prompts to start with key research questions or upload a research guide. The depth of context impacts discussion.
Verify AI Personas
Our AI will match personas to your project and suggest a selection of participants. You may also choose to virtualise your own database.
Verify AI Personas
Our AI will match personas to your project and suggest a selection of participants. You may also choose to virtualise your own database.
02
03
Engage Discussion
Review discussion insights and transcripts. You can also dig deeper or re-position certain topics to participants.
Engage Discussion
Review discussion insights and transcripts. You can also dig deeper or re-position certain topics to participants.
Personalities
AI Personas powered by
real people.
We extend LLMs beyond their capabilities by enabling people to replicate their personality.
67%
Study Suitability
67%
Study Suitability
67%
Study Suitability
44%
Neuroticism
44%
Neuroticism
44%
Neuroticism
81%
Agreeableness
81%
Agreeableness
81%
Agreeableness
78%
Openness to Experience
78%
Openness to Experience
78%
Openness to Experience
53%
Extraversion
53%
Extraversion
53%
Extraversion
21%
Conscientiousness
21%
Conscientiousness
21%
Conscientiousness
FAQ
Answers to your most common questions
How does Focus guarantee high participant quality?
Are the discussions accurate?
What do I need to get started?
Can I re-engage used focus groups?
Can I use Focus if I´ve never run a group before?
We don´t run many focus groups - is pricing flexible?
How does Focus guarantee high participant quality?
Are the discussions accurate?
What do I need to get started?
Can I re-engage used focus groups?
Can I use Focus if I´ve never run a group before?
We don´t run many focus groups - is pricing flexible?
Contact us