Your customers virtualized and available on demand.
We interview real people and build high-fidelity digital twins. Run focus groups and chat with your customers, instantly.
Take research where it couldn’t go before.
Researchers can now take on smaller decisions, new stakeholders and everyday questions once too fast or too expensive to research. Not less traditional research, a much bigger role for it.
New Roles for Research
Your hardest audience, on tap
The people you got once, at cost, and could never get back. They are still here next month.
The concept that cannot leak
Unreleased work you cannot show a recruited room. Show it to a participant instead.
200 emails nobody ever tests
Every send is a guess with a subject line on it. Put ten of them to the segment before the send, not after.
The sales deck before it hits a specific customer segment
Directional feedback on how the sales deck will land for this specific customer.
The market you never have budget for
The country that never makes the study. It costs the same as the one that does.
The follow-up after the study closed
The question you thought of on the train home, when the room has already gone.
What could set off a tripwire?
The reaction you would rather find in private than in public.
Focus solves the time and budget problem
Your whole team can run research and test concepts, without a budget conversation first.
How real people become participantsParticipantOne real, interviewed, consenting person, and the model of how they answer. Not a persona and not a synthetic user: there is a specific human behind every one, and they are paid each time theirs is used.
The industry calls these digital twins. Ours start as people, so we call them participants.
Talk me through the last time you switched a brand you had used for years.Talk me through the last brand you switched.
Where every answer comes fromProvenanceWe make sure that every stakeholder has confidence and understanding of what’s behind the participant’s responses.
Each answer carries its sources: the interview, live context, and a confidence read.
Based on the message in this ad, would you adopt this AI tool?
Probably not, and it is not the ad. Our agentic implementation has taken six months already.1 Anything new goes behind that queue, whatever it promises.
Ask a room in minutes
Simulate a discussion between multiple participants. Generate a discussion guide, simulate a focus group, and receive all insights from the transcript within minutes.
Not on that timeline. Our agentic implementation has taken six months already.
We probably wouldn’t, and it is nothing to do with the product. It is our internal process.
I would pilot it in one team. Company-wide is a twelve-month conversation.
Evidence it works on people like our customers, not a demo on someone else’s.
Somebody else owning the integration. That is the whole blocker.
Could I not just askWhat only Focus doesThe other three either average a population, invent a plausible person, or take eight weeks. Focus asks specific, real, consenting individuals who were interviewed in depth, and you can ask them again next week.ChatGPT?
FocusA raw LLMLLMSynthetic usersSyntheticTraditional research groupTraditionalThe last row is not a typo. Some work still needs a room, a moderator and someone’s judgement, and we will tell you when yours is one of those.
In pilot with Google
“Typical AI personas iron out strong opinions and regress to the mean. Focus has pioneered a way to circumvent the tyranny of averages.”