Two ways to interact with Focus participants
Two ways in: one participant at a time, or a whole room at once.
- Chat with participants on demand, instantly
- Simulate focus groups in minutes
The label made it feel premium.
I would trade price for proof.
It has to fit my routine.
My partner decides this one.
1:1 Chats & Focus GroupsSessionUse chats for immediate responses from your stakeholders, or run focus groups to uncover unique insights within the transcripts.
Satisfy your immediate research needs or simulate discussions to identify new strategic insights.
Not the plan. It changes when I decide.
I wait for the renewal window. A rebate makes me move early.
Chat with an individual participant
Get instant insights. Run concepts and test material at instant speed.
A room, with a moderator
Up to twelve participants at once. You generate a discussion guide backed by real research practice, the AI moderator probes and asks follow-ups inside the session to meet your objectives, and you dig into the insights and generate a report.
From question to insight
Bring your questions.
Use plain language, or upload an existing guide.
Choose your participants.
Select from your participant bank who you would like to take part.
Read the room.
The session runs, every answer cites its grounding, and the follow-up is one question away.
Your insights
Focus gives you tangible outputs ready to use with your broader research efforts.
The delivery date moved after I typed my card in.
Same. Trust drops the second the goalposts move.
Not a black boxConfidenceHow much of an answer we can trace to what the person actually said, rather than inferred around it. It is reported per answer, and a low read is shown rather than smoothed away.
You can see who answered, what their answer was based on, and why the room landed where it did. Every participant is a real person who consented to every use.