We see a future where every business decision involves the customer.
Never before could you emulate, in a single solution, the likeness and behaviors that underpin a person's decisions and reasoning. Focus exists to build that bridge into the organizational layer.
Grounding principles
Fair compensation and ethics
People should be compensated for their time, experience and the use of their likeness.
Anonymity by default
Every participant is de-identified. Not a policy anyone can quietly relax: no code path on this site can render a sharp face.
Artificial intelligence as an enabler
We believe AI should be used to enhance human creativity and individuality throughout their profession.
The people building it
The team chose to be seen, so their treatment is the opposite of a participant’s: never hexed, and never anonymous.
Jason Kramer
Tim Porter
Ambra Nowlin
Chris Fernandes
This site was designed using AI participants
We ran this site through Focus. Eight participants, two hundred and fifty-five responses, one afternoon. Every tile below is a piece of feedback from one of the participants.